#freecampaign4students

Campaign magazine is too expensive for those who’d benefit from it most (students), so we devised a stunt to give Campaign a kick up the arse. 

Campaign

#freecampaign4students

Campaign magazine is too expensive for those who’d benefit from it most (students), so we devised a stunt to give Campaign a kick up the arse. 

Campaign

The Horizon Line

The tube is an extremely inaccessible place for older generations, so we created a new line that caters especially for them.

Transport for London

The Horizon Line

The tube is an extremely inaccessible place for older generations, so we created a new line that caters especially for them.

Transport for London

Fit for All

Trans and non-binary communities struggle with clothes sizing.

What if Depop introduced a middle-man tailoring service, to ease the clothes-buying experience for these communities?

Depop

Fit for All

Trans and non-binary communities struggle with clothes sizing.

What if Depop introduced a middle-man tailoring service, to ease the clothes-buying experience for these communities?

Depop

Off the beaten track

One fifth of children in the U.K. don’t know how to ride a bike as their parents deem the roads unsafe.

We’ve created an app which allows parents to track and map rides that will only take children on safe cycle paths, or on car-free lanes and roads.

Halfords

ChillaT

1 in 4 young people are addicted to vapes.

We’ve designed a canned bubble tea with an aim to take on the vape. The boba will contain ginseng and melatonin, which has been proven to curb cravings, and provide the same ‘chill out’ effect as nicotine, without the chemicals.

NPD

STD detecting tampons

Women have a higher risk of contracting STDs, and find it harder to detect them.

NPD

STD detecting tampons

Women have a higher risk of contracting STDs, and find it harder to detect them.

NPD

Burger King

The brief

Create noise surrounding Burger King’s plant-based range during Veganuary.

Insight

It’s easier to resist something you don’t see. So imagine the struggle of the poor first-time vegans battling through Veganuary, who are met with meaty temptations at every turn.

The idea

Delete the Meat

A dedicated Veganuary extension which censors all meaty-mentions from your feed. Censored content will be replaced with embedded links, leading to thirst-trap photos of BK’s plant-based products, and ‘veganised’ versions of popular satisfying content, from ASMR, to the notorious hydraulic press videos.


 

Molly’s art