Campaign 04 Cadbury: Flake
Insight People hate it when their mates flake, but love the feeling of flaking themselves, yet they’ll never admit it.
Proposition A flake will never be ashamed of its flakiness.
Campaign 04
Cadbury: Flake
Insight People hate it when their mates flake, but love the feeling of flaking themselves, yet they’ll never admit it.
Proposition A flake will never be ashamed of its flakiness.