Campaign 04 Cadbury: Flake

Insight People hate it when their mates flake, but love the feeling of flaking themselves, yet they’ll never admit it.

Proposition A flake will never be ashamed of its flakiness.

Campaign 04

Cadbury: Flake

Insight People hate it when their mates flake, but love the feeling of flaking themselves, yet they’ll never admit it.

Proposition A flake will never be ashamed of its flakiness.

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